Last updated 14 September 2026

Privacy & Cookies Policy

This Policy explains how ForceField Training.AI Limited (company number 17330218), whose registered office is at 184 Walmley Road, Sutton Coldfield, United Kingdom, B76 2PY ('ForceField', 'we' or 'us'), collects and uses your personal data through your use of our website at https://forcefieldtraining.ai/ (the "Website"), including any data you may provide when you write to us.

If you decide to sign up to use our 'ForceField' movement training platform, separate privacy terms will apply pursuant to our platform's privacy and cookies policy.

ForceField may change this Policy at any time. While we will, where applicable, tell you about key changes to the Policy, please check it regularly to keep up-to-date. If you do not wish to accept the new Policy you should stop using the Website. If you continue to use the Website after the changes, your continued use shows us your agreement to be bound by the new Policy.

1.ICO registration

For the purposes of data protection legislation, ForceField is the controller for the processing of your personal data when you visit our Website and has registered with the Information Commissioner's Office ("ICO").

2.Personal data we may collect about you and how we collect it

Personal data means any information about an individual from which that person can be identified. We may collect and process the following information about you when you use our Website:

  1. Identity and contact data, where you decide to contact us, for instance by email. This may include your first name, last name, email address and telephone numbers.
  2. Other personal information you decide to provide to us when you contact us. We do not ordinarily require you to disclose any specific information about yourself (or others) when you contact us but, depending on your reason for getting in touch, you may choose to include personal data in your communication with us.
  3. Technical and usage data, collected via the use of the cookies and similar technologies set out in section 8 below. This may include your internet protocol (IP) address, browser type and version, device ID and other technology on the devices you use to access the Website, as well as information about how you interact with and use our Website.

We also collect, use and share aggregated data such as statistical data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' usage data to calculate the percentage of users accessing a specific Website feature in order to analyse general trends in how users are interacting with our website to help improve the Website.

3.How we use your personal data

We have set out below a description of the ways we plan to use the various categories of your personal data, and which legal basis we rely on to do so.

Purpose / Use Type of data Legal basis
To manage our relationship with you, which may include replying to your requests, complaints or queries when you contact us. Identity and contact data. Other personal information you decide to provide to us when you contact us. Necessary for our legitimate interests, in responding to and managing enquiries, complaints and other communications we receive.
To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance or support). Identity and contact data. Technical and usage data. Necessary for our legitimate interests, including for running our business, for the provision of administration and IT services and for network security. Where applicable, necessary to comply with our legal obligations relating to the security of personal data.
To use data analytics to improve our Website. Technical and usage data. Necessary for our legitimate interests to keep our Website updated and relevant.

4.Sharing your information with third parties

Some of the information ForceField collects from you may be shared with third parties. These third parties are:

  1. certain third party analytics and cookies providers as described further in section 8 below;
  2. our website hosting, technical infrastructure and service providers, including providers of website hosting, content delivery, fonts and other technical resources required to operate and deliver the Website;
  3. our regulator (the ICO);
  4. third parties to whom we may choose to sell, transfer or merge parts of our business or our assets, or if we choose to acquire other businesses or merge with them. If a change happens to our business, the new owners may use your personal data in the same way as set out in this privacy policy;
  5. law enforcement agencies, in compliance with law enforcement.

ForceField is not responsible for the privacy policies and practices of other sites even if you access them via links posted on the Website. You should check the policy of each site you visit and contact its owner or operator if you have any concerns or questions.

6.Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In particular, ForceField uses encrypted communications, authentication controls and wider hosting-platform and application-layer security controls. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator where we are legally required to do so.

International transfers

We may transfer your personal data to employees, contractors or service providers that carry out certain functions on our behalf. This may involve transferring personal data outside the UK to countries which have laws that do not provide the same level of data protection as in the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it, for instance by using specific standard contractual terms approved for use in the UK which give the transferred personal data the same protection as it has in the UK.

7.Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

In some circumstances you can ask us to delete your data: see section 9 below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

8.Cookies and similar storage and access technologies

What are cookies and similar storage and access technologies?

Cookies are small text files that are placed on your device when you use the Website. Similar storage and access technologies include any technology that stores information, or accesses information stored on your device, such as tracking pixels, navigational tracking, web storage and scripts and tags. For ease of reference, we shorten the reference to cookies and other storage and access technologies to "cookies and similar technology" in this Policy. ForceField's use of cookies and similar technologies is detailed below. A "session" cookie or similar technology enables you to move from page to page within the Website and any information you enter will be remembered during your session but is deleted when you close that page on the Website or after a short time. A "persistent" cookie or similar technology allows us to remember your preferences and settings when you use the Website in the future.

Disabling cookies and similar technology

The use of the non-necessary cookies and similar technology described in this section 8 improves the functionality of the Website and your experience of using it. If you do not want these cookies or similar technology to be served on your device, you are able to disable them by changing the settings on the Website or on your device. Please note that if you do decide to disable cookies or similar technology you may not be able to access some of the Website, and some of the features of the Website may not function properly.

Third-party cookies

Certain third party service providers may place cookies or similar technology when you use the Website. This Policy is applicable only to the use of cookies and similar technology by ForceField and does not cover the use of cookies or similar technology by any third parties.

ForceField uses the following types of cookies and similar technology on the Website:

Necessary cookies and similar technology

Cookie or similar technology Category Description
Browser storage (including localStorage and sessionStorage) Necessary Used to support essential website functionality and to store temporary information required for the operation of the Website.

Other cookies and similar technology

Cookie or similar technology Category Description
Third-party website resources Functional / technical Certain third-party resources used by the Website, such as fonts and content-delivery services, may receive standard technical information when those resources are loaded, including IP address, browser information and details of the requested resource.

9.Exercising your rights

You have a number of rights under data protection laws in relation to your personal data, including a right to:

  1. Request access to your personal data: this enables you to receive a copy of the personal data we hold about you.
  2. Request correction of the personal data we hold about you: this enables you to have any incomplete or inaccurate data we hold about you corrected.
  3. Object to processing of your personal data, where we are relying on a legitimate interest as the legal basis for that particular use of your data. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information, which override your right to object.
  4. Request erasure of your personal data in certain circumstances: this enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons, which will be notified to you (if applicable) at the time of your request.
  5. You also have the absolute right to object at any time to the processing of your personal data for direct marketing purposes. ForceField does not currently collect or process your data for such purposes.
  6. Request restrictions of processing of your personal data: this enables you to ask us to suspend the processing of your personal data in one of the following scenarios: (i) if you want us to establish the data's accuracy, (ii) where our use of the data is unlawful but you do not want us to erase it, (iii) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims, or (iv) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

If you wish to exercise any of the rights set out above, please contact us using the contact details set out in section 10 below.

10.ForceField details

If at any time you would like to contact ForceField with any enquiry relating to your personal information, you can do so by sending an e-mail to us with the subject heading "Data Protection Query" at info@forcefieldtraining.ai or write to us at ForceField Training.AI Limited, 184 Walmley Road, Sutton Coldfield, United Kingdom, B76 2PY.

You also have the right to make a complaint to the ICO, the UK regulator for data protection, by contacting them at any time.