ForceField app showing AI movement tracking

AI that makes movement better.
For everyone.

ForceField Training AI is building the world's most engaging movement training platform — powered by artificial intelligence and designed to prevent injury, improve performance and help people move better for life.

Poor movement. Preventable consequences.

Poor movement causes preventable injuries

Incorrect movement patterns can be damaging. They often go unnoticed until they result in reduced performance or even severe injuries.

Progress is hard to measure

Organisations, athletes and coaches struggle to consistently track movement quality, identify improvement areas and measure long-term progress.

People don't stick with movement training

Traditional programmes rely on motivation, discipline and compliance — making long-term adoption difficult.

We transform movement training so people achieve better results and stay consistent.

Our AI platform analyses movement in real time, gives instant feedback and adapts every session to you.

  • Build better movement
  • Prevent injuries
  • Unlock performance
  • Stay engaged, longer

For athletes, teams, organisations and individuals.

Person exercising with ForceField AI tracking on phone

1. You move

Perform an exercise using your phone, tablet or desktop/laptop camera.

2. AI tracks

Our AI detects key movement points in real time.

3. You get feedback

Instant, easy-to-understand feedback helps you move better.

4. We adapt

Challenges adapt and evolve to match your progress.

5. You improve

Track progress over time and become your best.

Sport & Performance
  • Youth & elite athlete development
  • Teams & academies
  • Coaches & performance staff
Health & Rehab
  • Physiotherapy & rehab support
  • Injury prevention programmes
  • Remote exercise guidance
Workplace & Wellbeing
  • Workplace health & ergonomics
  • Movement quality & resilience
  • Wellbeing programmes
AI-powered movement intelligence
Highly engaging
Scalable SaaS business model
Data-driven insights & outcomes
Joanna Fletcher
Joanna Fletcher
CEO (Co-Founder)

Leads strategy, product direction and delivery, combining experience in innovation, programme leadership and commercialisation.

Geoff Fletcher
Geoff Fletcher
CBD (Co-Founder)

Provides the performance expertise behind ForceField, combining coaching and high-performance programme design.

Deepak Kumar
Deepak Kumar
CTO (Co-Founder)

Leads technology development and product delivery, with extensive experience in AI implementation and innovation.

Jon Kelly
Jon Kelly
CMO (Co-Founder)

Leads brand, design and user experience, turning complex technology into simple, engaging products people love.